The journey is an experience.
App Concept
Wireframing
Prototyping
UI/UX
The Experience
This wireframe for a social application concept utilizes Adobe XD to create a user journey and prototype the interactions a user makes to navigate through the app. Everything from hover effects to transitioning between interfaces were created to help me understand how to use Adobe XD. It also provided insight into the similarities and differences between XD and Figma.
I’m currently working with my team to create UI kits and brand systems in these platforms to use going forward on all web designs, digital experiences and brand standards.
Bloom
Website design
UI/UX
Mobile experience
Digital marketing
The Experience
Bloom is a leadership platform that connects and engages teams to make them more productive and accountable. After branding the platform I created several prototypes for the user interface to improve the overall experience and usability. With Bloom being a cloud-based platform empowering leaders and teams to collaborate from anywhere we are working through opportunities to improve how we market those values and create a better mobile experience.
Briggs & Stratton
Ecommerce website design
UI/UX
Mobile experience
Email marketing strategy
The Experience
Briggs & Stratton needed a online presence for consumers to match their legacy of being the leader in outdoor power equipment engines. It started with building an eCommerce website to host over 10,000 products and target their consumer audience. I discovered several areas to improve the customer experience that include improving product data, developing an email marketing strategy and reworking the UI/UX as shown above.
Using email marketing, segmentation and automation I worked on building a platform for customers to create an equipment profile that would return product recommendations and use their purchase history to send out maintenance reminders.
OPD Social
Marketing strategy
Website design
Social media
Email marketing
The Experience
Outdoor Power Direct was created by Power Distributors to tap into the direct-to-consumer market. One of the many growth initiatives I developed was a social media marketing strategy for a line of cordless 40V equipment products manufactured by Oregon Products Company. The ecosystem consisted of creating product specific landing pages with a single call-to-action. We then targeted custom audiences through social media using multiple ad strategies to test performance and determine the best approach. Once leads were acquired and converted it triggered an email drip to up-sell additional products.
PD Portal
Website design
UI/UX
Mobile experience
The Experience
The Power Distributors Account Portal was completely overhauled during the rebranding process. The portal serves over 20,000 customers and provides them with tools like a part finder, order builder, marketing and promotions resources, order statements and account information. It was developed in the enterprise CMS Sitefinity and is completely responsive. We continue to evolve the design and overall experience with updates to notification tools, access to more information and an online equipment catalog.
Ziggy Grill
Ecommerce website design
Social media
Email marketing
Content strategy
The Experience
The Ziggy Portable Gas Grill is trying to make it’s way into the U.S. market and I was provided with the opportunity to help. I’m leading an initiative to develop a marketing strategy and website redesign to give the brand a stronger digital presence. We are essentially starting from scratch in regards to content and product photography so I’m in the process of developing a content strategy and coordinating photo shoots so we can start building a library of assets to launch on social and redesign the website.
Power Distributors
Website redesign
Content strategy
Enterprise CMS
The Experience
One of the key components of the Power Distributors rebranding was redesigning their corporate website. The first step was addressing a newly defined audience and building a content strategy around who those users. The strategy was to position PD as a supply chain management solution for manufacturers in the outdoor power equipment industry and similar verticals.
The new brand and a clean, consistent digital presence was important in helping catapult PD into being a leader in supply chain management solutions in the outdoor power equipment industry.
Oregon Products
Ecommerce website design
Digital marketing
Video production
The Experience
My team created a digital marketing strategy for the Oregon Gator Speed Load trimmer head. The strategy included working with a local video production company to shoot a television ad that would ultimately drive traffic to micro-site shown above.
I partnered with our web development team to build a savings calculator to show how much time and money the trimmer head saved grounds crews and a fitting tool that produced which trimmer head to buy based on the type of equipment they had.