TV Commercial

• Creative direction

• Premier Pro

• AfterEffects

The Story

My television commercial debut as a Creative Director was this :30 second spot for the Oregon Gator SpeedLoad string trimmer head. We hired a video production company and I worked closely with them to storyboard and develop a script for the commercial, hire an actor, select voice over talent, shoot the footage and then piece everything together in post-production. I created the end screen in After Effects for the promotional piece. We then ran the commercial locally to drive traffic to a micro-site as part of an awareness campaign.

Logo Animations

• AfterEffects animations

The Story

Decker Golf has a library of over 250 videos for instructional content that we wanted to apply the brand to. These simple animations give the brand life and help generate more awareness with consistent visuals and audio. The intro has a simple chime and I applied a golf swing sound effect to when the golfer rotates into the frame. The exit ends with Jon’s tagline followed by a putting stroke with the ball going into the hole when the “.com” appears. These animations are the book-ends of the instructional videos with a full swing at the beginning and putting the ball into the hole at the end.

Product Video

• AfterEffects Animations

• Explainer video

The Story

This Kinetix product line video was created to be played at a trade show on a loop, so there’s no sound for that reason. We wanted something that was easy to digest and provide high-level product information to foot traffic as it passed by. The sequences needed to be short and get attention quickly so I used different types of animations throughout to keep it simple, but engaging. It was exciting to have developed the brand, names of the products, label designs, and packaging and then pull everything together in this animated video.